1 - Target Your Content to an Audience Likely to Share
When strategizing about who you're writing for, consider that audience's ability to help spread the word. Some readers will naturally be more or less active in evangelizing the work you do, but particular communities, topics, writing styles and content types regularly play better than others on the web.
2 - Participate in the Communities Where Your Audience Already Gathers
Advertisers on Madison Avenue have spent billions researching and determining where consumers with various characteristics gather and what they spend their time doing so they can better target their messages.
3 - Make Your Blog's Content SEO-Friendly
Search engines are a massive opportunity for traffic, yet many bloggers ignore this channel for a variety of reasons that usually have more to do with fear and misunderstanding than true problems.
4 - Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections
Twitter just topped 465 million registered accounts. Facebook has 850 million active users. Google+ has 100 million. LinkedIn is over 130 million. Together, these networks are attracting vast amounts of time and interest from Internet users around the world, and those that participate on these services fit into the "content distributors" description above, meaning they're likely to help spread the word about your blog.
